Questions, answered.

Is 15 to 20 clients per person a promise?

No. It is the design target the system is built toward, not a measured client result. Your real number depends on your services, how repeatable the work is and how consistently you review.

Can I see what training on my craft looks like?

The example page shows a fictional agency’s report edit log: the agent’s draft, the owner’s edits, the rules they became and the next draft. It illustrates the method, not a client result.

How do I know whether Build would pay for itself?

Start from your own revenue, payroll and margin by client. The fit page has a worksheet that runs only in your browser; it sets your numbers beside the three-month minimum and makes no projection.

Will AI make my work generic?

It can. Past work and written rules give the drafts a better starting point; they do not replace your judgment. Review drafts against your own standards, keep the edits, and stop or change the workflow if it cannot meet them.

What exactly am I buying?

Working AI agents for your agency. We build them with you, train them on your own briefs, past work and edits, and keep them current as the models change. You approve what goes to clients. Start with Consult, hands-on hours at $400 an hour in five-hour blocks, or go straight to Build, $15,000 a month. Each month, pick up to 5 business processes for our build-with-you coaches to work on. They build your AI systems with you and teach your team to run them. If you ever leave, the systems stay with you. Build has a three-month minimum: $45,000 at the base level. Higher tiers and separately quoted work cost more.

How fast can agents be working?

We get projects up and running within a week, depending on complexity and how quickly you give us access to your systems.

What is Marketer of One?

Marketer of One (marketerofone.com) is a Utlyze site for marketing agency owners who want to grow their profit without growing their headcount. It shows how to run an agency AI-first: your craft is trained into AI agents that do the volume, and you keep the judgment.

Who is it for?

Owners of marketing agencies and consultancies, from solo operators to about 50 people. It fits owners who want higher margins, more clients and more freedom, and who would rather work with a few strong allies than manage a large staff.

Why do agency margins shrink as the agency grows?

Promethean Research finds that profitability tends to fall as agencies get larger, because growth adds management, support and other overhead. In 2025, digital agencies with 50 or more full-time employees averaged 8% of revenue as after-tax profit, while studios with fewer than 10 averaged 19%.

What happens to my team?

That is your call, and nothing here requires you to let anyone go. The agents take the repeatable work, so the people you already have can spend their time on work that needs a person. When you do hire, you can hire for talent instead of hours.

Does this help me win clients?

The work starts with delivery, because that is where margin leaks. Once agents carry the repeatable work, you get your selling time back.

How will I know it is working?

Each piece of work moves to agents with a measure taken before it moved, a person who reviews it, and a trigger that sends it back if quality drops. Nothing you cannot undo goes out without a person approving it.

My clients want an AI discount. What do I do?

Stop pricing by the hour. When agents do the volume, you can price the result the client gets. 39% of agency leaders already see clients expecting lower prices because of AI (SoDA, Q4 2025), so the pricing talk is coming either way.

Why Utlyze?

We have built with AI since ChatGPT launched in November 2022. More than half of our revenue goes back into research and development each month. When a new release can lift a client’s ROI, we put it into their system within a week.

How is this different from an AI course or an AI tool?

A course teaches you tools, and a tool gives you a general assistant. We build your own system around your craft and your clients, measure it against your numbers, and keep it current as the models change.

Do I keep what we build if I leave?

Yes. If you ever end your contract, we transfer all of the infrastructure we built for you, agents included, to you to run and maintain. Our goal is to build people who can build themselves.

Which one is for me?

Consult fits owners who want to learn to run it themselves, five hours at a time. Build fits agencies where $15,000 a month is clearly less than the margin at stake. Build has a three-month minimum: $45,000 at the base level. Higher tiers and separately quoted work cost more.

Is Build worth it at $15,000 a month?

Only if the margin it recovers is clearly larger than the fee. We work that out with you before you sign, starting from your own numbers: revenue, payroll and margin by client.

What do Consult and Build cost?

Consult: $400 an hour, with a 5-hour minimum ($2,000 at the least). Build: $15,000 a month. Each month, pick up to 5 business processes for our build-with-you coaches to work on. They build your AI systems with you and teach your team to run them. If you ever leave, the systems stay with you. Agents work only for your agency, and a shared 24/7 on-call rotation answers, with response times in writing. Build has a three-month minimum: $45,000 at the base level. Higher tiers and separately quoted work cost more.

Is this financial, legal or tax advice?

No. Anything here about money, pricing, employment or law is general education. It does not replace advice from professionals who know your agency.

How do I get started?

Use the form at the bottom of this page. Pick Consult to book hours with us, or Build to ask about building your agents with us.

What happens after I enquire, and what is the minimum commitment?

Send a short description of your work, then choose a time to talk or wait for our reply. The enquiry does not buy a service. We agree scope and price before paid work. Consult: 5-hour block · $2,000 minimum. Build: Three-month minimum · $45,000 minimum commitment. Build Plus is $25,000 a month ($75,000 minimum); Build Program is $50,000 a month ($150,000 minimum). New software products and core-system replacement are quoted separately.