What it is, and how to do it.
The long answers. The journal covers what changed each week; these guides hold what stays true.
- 01
Marketing agency profit margins: the real 2025 numbers, and why margin falls as you hire
The average digital agency kept 13% after tax in 2025. Studios kept 19% and agencies of 50 or more kept 8%. Where the money goes, what AI is doing, and what to do.
- 02
How to run a one-person agency with AI agents trained on your craft
Move your agency's repeatable work to AI agents one piece at a time. Map each service, train agents on your work, keep a review step, price results and hire allies.