Marketer of One
[ ← Marketer of One ]

Buyer’s guide

Is this the right fit?

Winning the next client would mean another hire, or clients are asking for an AI discount that squeezes hourly billing.

Consult: $2,000 for 5 hours. Build: $45,000 minimum over 3 months, from $15,000 a month.

Ask about a Consult block → See the example Ask about Build

Send a short enquiry, then choose a time to talk or wait for our reply. We agree the scope and price before paid work begins. Sending this form does not book or buy a service.

Who it is for

Owners of marketing agencies and consultancies, from solo operators to about 50 people, whose growth still depends on adding headcount and on the owner’s edits.

Who it is not for

If you want generic AI content at volume, or want to replace your team’s judgment, we are the wrong fit. If you serve a few small clients, the free exercise at of1.ai/ask or a single Consult block is a better start than Build.

What a Consult block can work toward

$2,000 $400 an hour · 5-hour blocks

A $2,000 block (five hours) can work toward a map of your agency’s repeatable work, the first job to hand to an agent, and the start of training it on your past briefs and edits. We agree the focus at the start; a block does not deliver a finished agent.

What to bring

  • Ten pieces of work you edited heavily, with your edits
  • Your style guide or brief template
  • Your clients and the deliverables each one receives
  • Revenue, payroll and margin by client, if you want to test the economics
  • The work you would most like off your plate

When Build makes sense

$45,000 minimum · $15,000 a month · 3-month term

Build makes sense only when the margin at stake is clearly larger than $15,000 a month across the three-month minimum ($45,000). Use the worksheet on this page with your own numbers before you decide; we will not project a result for you.

Build levels. Each level has a three-month minimum term.
Level Price At once Three-month minimum Adds
Build $15,000 a month Up to 5 business processes at once $45,000 The base level.
Build Plus $25,000 a month Up to 10 business processes at once $75,000 Adds processes that talk to your customers live or touch health, payment or student records, same-day requests, and 2 of your people trained as champions.
Build Program $50,000 a month Up to 20 business processes at once, across departments $150,000 Adds a named person on call around the clock as your backup, one shared platform piece at a time, and an MSA, a DPA, insurance and a security review.

Drafts you approve before they go out match the base Build description. Agents that talk to your clients’ customers live, or touch health, payment or student records, are listed in Build Plus ($25,000 a month, $75,000 minimum). An MSA, a DPA, insurance and a security review are listed in Build Program.

New software products and replacing a core system are quoted separately. Our shared 24/7 rotation covers only the systems we build with you, with response terms in writing.

Before choosing Build

Make the price earn its place.

The total cost of today’s work is not the amount a system will save. Count only the time, errors or delays you have a credible plan to remove.

Start with your baseline.
How often does the work happen, who does it, and what would count as a better result? Use your own records.
Include what remains.
Add the fee, software, your team’s setup time, and the human review and maintenance you will still need.
Compare the simpler route.
Could an existing tool, a process change or a hire do the job better? If conservative assumptions do not justify Build, keep the simpler route.

For work judged by quality, service or risk, agree how you will evaluate those outcomes too. A saving or improvement is something to measure, not a promise this page can make.

Taking it to whoever holds the budget

If you have a partner or finance lead, send them the edit-log example, the Consult price, your margin-by-client numbers and the three-month Build minimum. Decide on your numbers, not on our design targets.

Other ways to solve this

An AI course or an off-the-shelf tool

Choose it when

Choose one when you want to learn the tools yourself and your work is not yet repeatable.

How we differ

We build agents around your own craft and clients, with a review step, and keep them current.

Hire the next writer or account manager

Choose it when

Choose a hire when the work needs relationships and judgment every day.

How we differ

Agents carry the repeatable volume, and people keep the work that needs a person.

Need to think it through first?

The free Of One exercise helps you map a decision and its open questions. Work through it in your browser, without an email gate or AI. Sending your answers for help is optional.

Try the free decision exercise →

Tell us about your work.

Ask about a Consult block → Ask about Build

Send a short enquiry, then choose a time to talk or wait for our reply. We agree the scope and price before paid work begins. Sending this form does not book or buy a service.