Ask, Map, Move: for your agency.
The Of One method, applied to a marketing agency: ask which work makes your margin, map where it runs through you, then move it to agents one piece at a time. The full method is at of1.ai.
Ask: where does the margin go?
We start with the eight starting questions: who decides, what outcome they want, what is true today, the hard limits, the levers, the causes, how you will know it worked, and when you must decide.
For an agency, that usually means asking which clients make money, which work takes the most hours, and which work only you can do.
Map: what only you can do
We map each service from brief to delivery and mark who touches each step. The steps that need your judgment stay with you. The steps that repeat become work for agents.
Move: one piece at a time
Each piece of work moves to agents with a measure taken before it moved, a person who reviews it, and a trigger that sends it back if quality drops.
A person approves anything you cannot undo, such as a signed contract, a public post or a client’s ad budget.
Start with one conversation.
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