What changed, and what it means.
Notes for agency owners on running an agency AI-first: margins, pricing, agents and the market.
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Ogilvy says one shoot can become approximately 30 to 50 assets. Price the set, not the shoot
On November 9 Ogilvy launched ECHO and said an 8 to 10 asset shoot can become about 30 to 50, with average cost per asset potentially up to 65 to 75 percent lower.
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WPP's third-quarter revenue rose 0.5% like-for-like. Third-quarter revenue less pass-through costs fell 2.1%
WPP's third-quarter revenue was up 0.5% like-for-like. Revenue less pass-through costs fell 2.1% like-for-like. Creative fell 5.1%. Media and production grew.
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OpenAI enables ChatGPT ad changes on October 29. An email said October 30
OpenAI's help page starts automatic ChatGPT ad changes on October 29. An advertiser email said October 30. New lines can run without a preview of every version.
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A Claude workflow found 66 of 70 planted bugs. Scope the job before you run one
On October 9, Anthropic put dynamic workflows in public beta. Company-reported, a workflow found 66 of 70 planted bugs in each of three runs. One agent found 27 at most.
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Mid-size advertisers now make their own AI ad variants. Sort your retainer before your clients do
Wyndham, Opella and BetMGM now make high-volume ad variants in house with AI and still brief agencies on big campaigns. Here is how to sort your retainer.
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WPP plans up to 1,000 more job cuts. For agency owners, the question is who keeps the AI saving
WPP plans up to 1,000 more job cuts. A September agency survey shows where the time AI saves is going, and only 21% of the panel turned it into margin.